Oh no. What is this?
At a full WWDC 2022 today, Apple unveiled the latest versions of iOS, iPadOS and macOS, along with Apple’s highly anticipated new silicon and health features. Today’s conference also saw the arrival of the M2-powered MacBook Air, which incorporates the controversial screen notch in the company’s MacBook Pro 2021 line.
But this was not the worst crime against the design of laptops committed today on the Cupertino stage. No, instead, we need to talk about this.
This is the device that Apple has chosen to represent a Windows laptop in demonstrating support for its new non-Apple hardware Passkeys feature. It is a design that causes morbid curiosity for several reasons, in part because it does not seem to fit any real notebook in the real world. (At least nothing to know - shout in the comments if you find it familiar.)
Instead, it’s a monster of Frankenstein’s laptop bits, deformed in time since the late 2000’s and assembled into an unattractively intended PC counterpart to Apple’s new MacBooks. Even if you assume that this is a fairly small laptop, the edges of the screen are comically huge in all directions. And that display is fixed to an absolute unit of a base with sports LEDs for charging, wireless connectivity and HDD activity - probably from the old mechanical unit lurking inside. (I can only hear clicks when I watch this playback.)
At least this damn tool somehow managed to meet the official minimum hardware specifications of Windows 11, thus avoiding the dreaded watermark of “System requirements are not met” shame on its desktop.
However, Apple’s imaginary Windows laptop is a car noise that makes a shocking comparison with the latest and greatest from Apple.
It’s nothing new, though. Cupertino has a long history of deliberately inventing awesome looks to present its services on rival platforms. In 2021, he made a multi-platform Facetime demonstration through this feverish dream of an Android phone, with ruffled frames and, inexplicably, a cropped screen. It is a level of ugliness that defies logic.
This phone combines the worst recent Android design elements in one thing you might find in a grocery store shopping cart around 2018.
And it seems that the terrible Windows laptop presented at WWDC has raised its head in the past years. In 2015, Apple used what appears to be the same fictitious computer to showcase Apple Music’s cross-platform chops associated with a hypothetically equally flattering Android phone.
As long as Apple makes its products and services compatible with Windows and Android, it will have to represent the hardware that belongs to those ecosystems. Of course, he wants to do this in a way that makes them look unattractive with their iPhone or MacBook counterparts - it doesn’t make sense to present Very good After all, your competition has something to offer.
But the extremes that Apple often goes to make these products look aggressive unattractive are impressive to look at - and more than a little comical. Who knows what horrors will appear at upcoming launch events if the tech giant chooses to clothe Android or Windows with even more Apple services.