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I really miss E3 - Push Square

I really miss E3 Soapbox 1
Image: Shout Design

And here we are: the week of June in which we expected to expect the biggest news in the field of games for the coming year has arrived. E3 it was the calendar event that every fan, journalist, and developer alike would look forward to, knowing that something big was about to happen. It was an incredibly exciting time - all the big platform owners and publishers were about to keep their stuff with new game announcements and revelations. For over 20 years, it has been the right place. Then COVID happened, and the (perhaps worthwhile) event never came to fruition.

At a time when companies can produce their own live streams and have journalists preview the games without leaving the comfort of their living room, the convention is indeed a relic of the past. Fans and writers no longer have to fly to Los Angeles to make sure they have the latest headlines, they don’t have to invest that much money in booth space. E3’s death should probably be seen as a clear positive for everyone, and yet I can’t help but miss it so much.

The reason is to replace it: Summer Game Fest. I think Geoff Keighley does a great job of keeping the E3 spirit alive Summer Game Fest Live and trying to work as an aggregator for other companies, but it clearly just doesn’t work. Some companies play ball; others certainly aren’t. Yes, most of the major players are registered, but the proof of their commitment will be in the pudding: will Geoff’s show have only snippets handed out by Sony, Microsoft and Nintendo, or will they really be worthwhile ads?

I really miss E3 Soapbox 2

You only have to look at the general program of the Summer Game Fest to see why I’m not particularly excited about next week. In addition, last week is unexpectedly excellent Game condition presentation - titles like Resident Evil 4, Street Fighter 6 and Final Fantasy XVI were really nice surprises - we have Summer Game Fest Live, mentioned above, Xbox and Bethesda game presentation, and … well … that’s about it. There are several indie-focused events throughout the week and there may be one Nintendo Directbut if you’re looking for big showcases, that’s your part.

I expect Microsoft to do a great show, but many of you in the comments section are crucifying me for just mentioning the team in green, so I’m not going to talk about Starfield, Declaredor Fable. If you’re looking for PS5 and PS4 ads, though, just sign up for Summer Game Fest Live.

That’s why I miss E3. While Sony has given up in recent years, almost everyone was expected to be there - even if EA and Activision had theoretically done their job in a separate building, right across from the parking lot. You couldn’t escape with a year off; everyone had to be in their game A. This is what helped make the best conferences; The Sony E3 showcases 2015 and 2016 immediately come to mind.

I really miss E3 Soapbox 3

Shows like this just don’t happen anymore. Companies can spread their ads throughout the year now, which is a good thing. Every event has the potential to host something big - especially for Sony, because we don’t know any of its upcoming titles. And then add the fact that the company that runs E3, ESA, is not great, we have another reason to celebrate the disappearance of the event. After all, ESA made a dozen thousand journalists.

The gaming industry is better off without E3, but as we get to the week that usually takes place, I can’t help but miss it. I miss Monday night because EA, Ubisoft and Sony delivered the goods a few hours apart. Yeah Al that sounds pretty crap to me, Looks like BT aint for me either. I miss speculating every showcase, predicting what each one might contain. I miss the supply of drinks, sweets and chocolate to enjoy while watching the shows.

There were magical, special times when I had free time (now it’s my job to cover them) to enjoy the week. Now it’s a handful of live streams and a bundle of chips. No matter how old E3 is, I miss you this week.


What do you think about E3 these days? Do you miss the show or is Summer Game Fest a better alternative? Put your vote in our poll and expand your thoughts in the comments below.

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Hi, By Profession I am an Injury Attorney who handles accident cases of cars with no insurance. I took College Classes online to get a degree in game design too.
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