Business Link Interview
A trained chef himself, Colin McGurran is the new owner of undoubtedly the most famous restaurant in our region, Winteringham Fields. Based in North Lincolnshire, the establishment has been proclaimed as one of the best dining experiences in the UK, gaining one of the highest marks in the Good Food Guide and winning two Michelin stars - the only restaurant in the North to have achieved such feats.
Business Link caught up with Colin to ask him about the challenges faced when taking over a hugely popular business, and how you don't need to be in the big cities to prove successful.
What is your business background?
How did you come to take over
It still seems to be the case that many associate quality dining with London. How do you feel the quality and quantity of restaurants in our region compares?
The standard of lower end restaurants is so shockingly bad in this country that we still have a long way to go to reach the standard set by our European neighbours. In France, you can go to a back street café and have freshly prepared produce at such a high standard.
How has Winteringham Fields managed to become so successful based in a rather isolated area?
You've described your previous restaurants as "a real challenge" - what sort of problems did you encounter?
Although the challenge was at times unbearable, it is from that business that I learnt my best lessons. I am now of the belief that to be a successful businessman, you must at some point hit rock bottom, and from there keep getting up in the morning and finding the passion to continue.
Taking over Winteringham Fields must be a new challenge, as it is at the height of it's popularity. How can you ensure existing customers remain loyal while making your own mark?
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