The top healthcare technology company will build on Michelle’s two decades of marketing and branding leadership to accelerate the organization’s growth.
SmartLinx, a provider of cloud-based workforce management solutions for healthcare facilities, has announced that Michelle Holmes has joined to lead Marketing as vice president. With 20 years of marketing and branding experience, Michelle will oversee SmartLinx’s corporate marketing efforts to encourage brand recognition and accelerate growth in the healthcare industry.
SmartLinx’s innovative product offerings introduce 21st century technology into an industry that has historically been slow to adapt to the changing pace of work. Against the background of a historic crisis of national medical staff, healthcare units have been forced to adapt to new ways of working. SmartLinx offers a unified suite of workforce management, designed to empower unit owners and carers and meet current work standards. From scheduling and time and attendance to payroll and compliance, information and more, SmartLinx provides the technology and tools you need to adapt to changing business conditions. Today, SmartLinx works with thousands of organizations to harness the potential of their greatest asset: people.
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“Exploring technology to provide a better experience for caregivers, who can then provide better patient care, is one of the biggest opportunities in today’s healthcare industry and what has led me to join the company,” said Michelle Holmes. , VP of Marketing at SmartLinx. “I’m excited to join SmartLinx to usher in a new era of growth.”
Prior to joining SmartLinx, Michelle was the VP and Chief Marketing Officer of the AT&T Performing Arts Center, where she oversaw all branding and marketing strategies, digital platforms, show advertising and promotion, public relations, and graphic design for over 1,000 shows. entertainment. annual. Holmes previously had an 18-year career at the world’s largest telecommunications company, AT&T, where he was vice president of marketing for AT&T Global Business Solutions. Holmes was responsible for a team that handled all marketing, advertising and digital communications globally. She has also led Integrated Marketing and Brand Management as Executive Director in Global Corporate Marketing. She launched, managed, and served as a spokesperson for AT&T’s End of Text Messaging initiative while leading the “It Can Wait” movement, an AT&T initiative to end text messaging while driving. Holmes helped create AT&T’s brand organization and relaunched its repositioned brand through mergers and acquisitions during his tenure.
“Michelle’s reputation for challenging the status quo is a welcome asset to our organization as we usher in a new era of digital transformation in the healthcare industry. We are excited to welcome a Michelle-caliber marketing leader to the SmartLinx team, ”said Marina Aslanyan, CEO of SmartLinx.
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